Who has led the week
Banks, lenders, retailers and professional bodies have used Small Business Advice Week to show small firms they understand them.
These campaigns ran in the UK.
Recent partners: SWIG Finance (2026) and Loomis UK (2025).
| Year | Partner | What they set out to do | Reach |
|---|---|---|---|
| 2026 | SWIG Finance | Show small firms there is finance for good ideas that banks turn down | Audience of over 1.2 million, 4 radio stations and 2 podcasts |
| 2016 | Royal Mail | Encourage more small firms to sell abroad | Audience of over 28 million, 52 radio stations |
| 2015 | Santander | Be the go-to financial experts for the week | Audience of over 32 million, 41 radio stations |
| 2013 | Funding Circle | Show owners a simple route to affordable funding | Audience of over 1 million, 55 radio stations |
| 2012 | Groupon | Advise on winning local customers | Audience of over 5 million, 49 radio stations |
| 2011 | Make It Cheaper | Help firms cut running costs, with Doug Richard as ambassador | Audience of over 1 million, 23 radio stations |
| 2010 | Nectar Business | Advise across a range of small business topics | Audience of over 4 million, 11 radio stations |
| 2007 | For Dummies | Be the voice of authority on small business advice | Audience of over 2 million, 42 radio stations |
The 2017 partner panel
ICAEW, EDF Energy, RateSetter, XLN, D-Link, KashFlow, 9 Spokes, Barracuda Networks and 123 Reg. The week opened with a seminar at ICAEW’s London headquarters, chaired by business journalist Georgie Frost.
Other partners over the years
British Business Bank, BSI, ActionCOACH, Instantprint, Corporate Traveller, UBM, ADT Fire & Security and Virtuoso Legal.